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Buy-ology: The Science Of Buying And Selling (2)

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School Bd/College/University DVD: $399
K-12 Single School DVD: $249


Grade Level: SrH-Adult
Producer: BBC
Closed Captioned: No
Running Time: 2x50 mins
Country of Origin: Great Britain
Study Guide: No

Copyright Date: 2001
Available in French: No

Buy-ology explores how the consumer culture has transformed shopping from a basic economic necessity to one of the world's most popular leisure activities. From brand conscious five-year-olds to free-spending silver surfers, it travels the world to discover the shopping habits and motivations of consumers and goes behind the scenes with the men and women whose job it is to ensure that our wallets remain open to persuasion. Buy-ology reveals the truths and myths about how modern consumers behave, the strategies employed by the world's top retailers and how we are all irresistibly defined by what we buy and own. After watching this series, you'll never shop in the same way again.