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Branded: The Power of Brand Names (3)

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School Bd/College/University DVD: $525
K-12 Single School DVD: $175

Subjects: Consumerism

Grade Level: SrH-Adult
Producer: BBC
Closed Captioned: No
Running Time: 3 x 41 min
Country of Origin: Great Britain
Study Guide:

Copyright Date: 1996
Available in French: No

Nike. Heinz. Levi's. These names, recognized around the world, translate into both commercial and cultural success. But why do so many consumers choose them? And how do the companies behind the names protect and nurture their brands, to increase market share? This three-part series focuses on the answers to these questions. A BBC Production.