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India Inhales (12/30)

This is also part of this series: Life Series I & II (30)

Subjects: Anthropology, Business Studies, Ethics, Geography, Global Issues, Globalization, Health Issues, Human Rights, India, Media Studies, Substance Abuse, Youth Issues

Grade Level: SrH-Adult
Producer: Bullfrog Films
Closed Captioned: No

Running Time: 30 mins
Country of Origin: Great Britain
Study Guide: No

Copyright Date: 2000
Available in French: No

Every day in India, another 55,000 children start smoking - compared to the 3,000 children who take up the habit in the USA, where numbers are falling. Tobacco is one of India's favourite pastimes: Indians spit it, chew it, smoke it, roll it everywhere throughout the continent. And, inspired by advertising for Wills cigarettes which sponsors the Indian cricket team, children believe that smoking improves cricketing techniques. Hardly surprising, then, that with declining markets in the West, and 50 per cent of India's population under the age of 25, the major tobacco companies are targeting India as their new growth market.

Awards: United Nations Association Film Festival, Stanford

Links: http://www.tve.org/life/archive/life12main.htmlwww.tve.org/life/archive - the producer’s site

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