Is Green the New Black? (2/7)
This is also part of this series: Earth Report - Season 2 (7)
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| Subjects: Agriculture, Anthropology, Business Studies, Environment, Fashion, India, Media Literacy, Pesticides, Recycling, Sustainability | ||||
Much of the clothing we wear is made of cotton. Most cotton farmers use polluting chemicals. This can have an impact on people’s health. According to the World Health Organisation 20,000 people die every year from pesticide poisoning. In Gujarat, in North West India, some farmers are turning away from chemicals and switching to organic cotton production. On the catwalks of the world eco-friendly fashion is all the rage – as celebrities lead a trend in clothing that could help save the planet. Organic cotton garments and shoes from recycled material, along with eco vehicles are all part of the new green lifestyle. But is this just a niche market for the wealthy and the environmentally conscious or can Green fashion become more than a passing fad? "I would say recycled is the new black, because I would say it’s a statement of consciousness. In today’s environment we are always being fed messages about the fragility of the environment we’re living in, be it on a personal level, just putting your plastic cartons out or your glass bottles, every week you can make a difference and you should be making a difference in a personal way and actually if you can have the new ‘it’ bag of the season and it’s something that has been recycled from old ring pulls from cans which shows you actually have got your head screwed on about what is happening in the world today then I would say it was double black really." - Cameron Saul, Founder of Bottletop |
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