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Next Industrial Revolution


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Subjects: Architecture, Art, Business Studies, Environment, Ethics, Recycling, Science, Sustainable Development, Urban Planning

Grade Level: JrH-Adult
Producer: Bullfrog Films
Closed Captioned: No		 Running Time: 55 mins
Country of Origin: United States
Study Guide: No
Copyright Date: 2001
Available in French: No

William McDonough, Micheal Braungart & The Birth of the Sustainable Economy

While some environmental observers predict doomsday scenarios in which a rapidly increasing human population is forced to compete for ever scarcer natural resources, Bill McDonough sees a more exciting and hopeful future. In his vision humanity takes nature itself as our guide reinventing technical enterprises to be as safe and ever-renewing as natural processes. Can't happen? It's already happening...at Nike, at Ford Motor Company, at Oberlin College, at Herman Miller Furniture, and at DesignTex...and it's part of what architect McDonough and his partner, chemist Michael Braungart, call 'The Next Industrial Revolution.'

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