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Holy Smoke - Cambodians Fight Tobacco (22/22)


This is also part of this series: City Life Series (22)

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Subjects: Anthropology, Business Studies, Consumerism, Global Issues, Globalization, Health Issues, Human Rights, Media Studies, Sociology, Southeast Asian Studies, Substance Abuse

Grade Level: SrH-Adult
Producer: Bullfrog Films
Closed Captioned: No		 Running Time: 27 mins
Country of Origin: Great Britain
Study Guide: No
Copyright Date: 2001
Available in French: No

Developing countries like Cambodia bear the brunt of aggressive marketing techniques by huge multinational tobacco companies. The lure of cash from tobacco companies results in lenient advertising regulations. There are no health warnings on tobacco products in Cambodia, and no bans on sales to minors. Since 1993, there has been a ban on tobacco advertising on the public broadcast media. But it does not apply to private media, with surveys showing cigarette ads on television and radio quadrupling since 1996. Since the fall of the oppressive Khmer Rouge regime, religion that had previously been suppressed has reemerged, and asserted itself as an instrument of change. Buddhist monks are now spearheading the campaign to persuade Cambodians to give up tobacco.

Links: http://www.lifeonline.org/archive/citylife25main.html www.tve.org/life - the producer’s website

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